Neiman Marcus and Bergdorf Goodmans The Good Event Benefits 2009: Chicago April

Neiman Marcus and Bergdorf Goodmans The Good Event Benefits

CHICAGO, April 27 /PRNewswire-USNewswire/ -- Feeding America, the nation's largest hunger-relief organization, announced today that it will partner with all 40 Neiman Marcus stores,

and Bergdorf Goodman, through "The Good Event." The stores will help raise funds to benefit Feeding America's network for nation-wide food assistance programs Thursday, April 30 through Saturday, May 2. Neiman Marcus customers who purchase a $40 non-transferable donation card in the Contemporary Sportswear, Sport Shop, Dress Collections and Men's Contemporary Sportswear departments, will receive a 30 percent discount on full-priced merchandise in these select areas. Bergdorf Goodman will also provide a 30 percent discount off full-priced merchandise in their 5F contemporary department. One hundred percent of the customer's $40 donation will support the Feeding America network with the majority of the funds going toward the stores' area member food bank the remainder will support national programs. "The face of hunger is changing in America. More and more middle class and working families are now relying on food pantries to help feed their families. In fact, some people who used to be donors to our Feeding America food banks are themselves now turning to us for help," says Vicki Escarra, president and CEO of Feeding America. "'The Good Event' partnership with Neiman Marcus is a great, new way for those with the ability to help others, to give back directly to their communities in a convenient way. The event will also increase hunger awareness nationally."

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